About Us
Becky Barney-Villano is an award-winning marketing and
communications professional who has specialized in health care for over 25
years. Becky has a lengthy track record of helping organizations successfully
manage their marketing and communications challenges. She has extensive
experience in developing marketing communications programs that are both
effective and accountable for bottom line results. Her areas of expertise
include message strategy formulation and implementation, website development and
integration, writing, collateral materials development, and marketing projects
management. Becky’s background also includes experience in community benefit
activities, including overseeing and developing community health assessments and
programs.
Becky’s leadership in the field was acknowledged in 1994 and
again in 1995, when she was elected by her peers to two terms as Region 9
Director for the American Society for Healthcare Marketing and Public Relations
(ASHCMPR), an affiliate of the American Hospital Association. Becky was
certified by ASCHMPR in 1994, and is a past president of the Healthcare Public
Relations and Marketing Association of Southern California. She has been a guest
lecturer at the UCLA School of Public Health’s Master’s Degree program, and in
the California State University Long Beach Health Administration Program. Becky
has won over 25 local, state and national awards for excellence in marketing,
communications and public relations. Her articles have appeared in
Spectrum, MPR Exchange and Profiles in Healthcare Marketing. She holds
a Bachelor of Arts degree in Journalism, with a public relations emphasis, from
California State University Long Beach.
Organizations that have
benefited from Becky’s expertise include the UCLA School of Medicine’s
Department of Urology, Loma Linda University Medical Center, PacifiCare
Behavioral Health, Secure Horizons, the Zarutskie Fertility and Endocrine
Institute, Presbyterian Intercommunity Hospital, Newport Orthopedic Institute,
Methodist Hospital of Southern California, Shohet Ear Associates, Hoag Memorial
Hospital Presbyterian, St. Joseph Health System, Torrance Memorial Medical
Center, Bristol Park Medical Group, and Charter Medical Corporation.